Thormeier.co — Founder Brand & LinkedIn Advisory

What I do

I help SaaS / AI founders grow faster on LinkedIn, build a stronger founder brand, and drive more revenue from it.

Book a workshop with me here

Track record / why I have the audacity to teach this stuff

1. Grew my LinkedIn to 43,000 followers
2. Which to date has generated about $3.2m in revenue for myself
3. Built a LinkedIn ghostwriting agency (Project 33) to 7 people and $100k/month, where we worked with over 80 B2B tech companies
4. Closed the agency to advise founders and make the same amount of money with no employees. I've now advised over 30 founders on how to grow on LinkedIn, including the CEO of a publicly-traded cybersecurity company, testimonials below
5. I run the biggest podcast and newsletter in this space (founderbrand.org)
6. I've interviewed over 150 of the biggest founder brands about their approach, including Jason Fried, DHH, Henry Schuck, Dave Gerhardt, Guillaume Moubeche, Adam Robinson
7. Got invited to speak on stages about this stuff, eg. at Nathan Latka's SaaSOpen

My speciality is technical founders (SaaS/AI/cybersecurity) who sell large deals into senior decision-makers. I've studied this little niche of the world more deeply than anyone else, while still having my hands in the dirt every day myself.

Some people I've worked with

• Tony Scott, CEO Intrusion, ex-CIO Microsoft, ex-CIO US Govt under Obama
• Anurag Goel, CEO Render
• Ben Nicholson, CEO ShareDo, exited to Clio
• Jack Newton, CEO Clio
• Mark Gilbert, CEO Zocks
• Lona Alia, CRO SafetyWing
• Johannes Landgraf, CEO Ona, exited to OpenAI
• Philipp Ströhemann, CEO ComX, exited to PE
• Sebastian Szalinski, CEO Iron Media
• Anurag Gupta, CEO Shoreline, exited to NVIDIA
• Kyle Galbraith, CEO Depot
• Aleksandr Yampolskiy, CEO SecurityScorecard

My POV / why founder brand

I believe building your founder brand is one of the highest leverage things you can do as a founder. It personally changed my life. If done right, it makes you millions, helps you attract A-players, gets you exposed to opportunities you would otherwise never have access to, and it becomes a moat for your company that keeps compounding the longer you do it.

And if you're in B2B and sell large deals into senior decision-makers, the #1 channel you need to figure out is LinkedIn. But LinkedIn has become super saturated and noisy. OpenAI and Anthropic made it infinitely cheap and easy for anyone to create content. There is no playbook or template that just works out of the box anymore.

So strategy actually matters again. You need to have a unique POV, find the angles and formats that work for you, understand the mechanics of high-performing content, lean into your personality, not overuse AI, and build a system that allows you to operationalize all this in a way that's tailored to your goals and constraints.

That's what I help founders with.

Book a workshop with me here

Results & what people say

• "In one session, Finn showed us exactly where our LinkedIn content was falling flat and how to fix it. Plenty of people can help you get more likes, Finn is one of the few who shows you how to turn your founder brand into pipeline."

  — Janis Zech, founder & CEO Weflow.ai

• IPOINT activated 4 executives and published 202 posts in 12 months, for $11.4M in influenced pipeline, $1.2M of it new business. "This is not optional, this is business critical. You have to control your own narrative."

  — Thomas Palm, CMO IPOINT

• Tony Scott generated 1.2M impressions and added 2.6k followers in the first year, but the coolest stat is CISOs are the #1 job title engaging with his content. "We get a lot of great feedback on the content I put out."

  — Tony Scott, CEO Intrusion

• Fredrik Björk generated 4 opportunities with enterprise CTOs from one LinkedIn post.

  — Fredrik Björk, CEO & founder Grafbase (exited)

• "Before we kicked off with your LinkedIn strategy [4 months prior], we had about five $100k deals in pipeline, right now it's over 50 or 60."

  — Kevin Bobowski, ex-CMO Siteimprove

• "We are measuring that we are generating between 3-4 demos per week from LinkedIn."

  — Philipp Ströhemann, CEO & Co-founder ComX (exited)

• "I think everyone agrees that it was such a great investment to basically go from zero to thought leader in a year is incredible."

  — Charlotte Stewart, Head of Marketing LiftLab

• "I've been following the work of Finn from close as advisor to founders and I'm very impressed."

  — Alina Vandenberghe, Co-founder and co-CEO Chili Piper

• "You can manufacture a founder-led content model because there are people like Finn who do this exclusively."

  — Kyle Norton, CRO Owner.com

• "Our interview was a blast, you know your stuff, you're thoughtful."

  — Dave Gerhardt, Founder Exit Five, Author of Founder Brand

• "If you're a founder or exec and not sure how to get started with publishing on Linkedin, Finn Thormeier, and his company, are excellent resources."

  — Peter Caputa, CEO Databox, ex-VP Sales HubSpot

How to work with me

I run a live group workshop twice a month for founders and their teams: 2.5 hours on Zoom, max 10 companies, $1,500 per company. You leave with a plan, a weekly routine and a system to turn your LinkedIn founder brand into pipeline. Includes Q&A with me to solve your exact problem, challenge, bottleneck.

I also do ongoing 1:1 advisory and hands-on execution for a handful of companies a year (minimum investment is $30k), typically after they've gone through a workshop to build the foundation.

Book a workshop with me here

PS

If you have a question, shoot me a DM on LinkedIn. If you want to jump straight into working with me 1:1, book a call with me.